The “world’s biggest book sale” Big Bad Wolf is back to Myanmar and this time it will go online.

The brainchild of Malaysia-based entrepreneurs Andrew Yap and Jacqueline Ng first came to Myanmar in 2019. After its initial success, it then went to Mandalay in the same year. The most recent sale happened in Yangon from 10-20 January this year.

This year the online bookstore will be available to everyone in the country from 23 December-2 January. The sale will offer 20 million English-language books and over 40,000 book titles at up to a 90% discount on retail prices.

Big Bad Wolf goes online
Big Bad Wolf Book Sale Co-Founders Andrew Yap and Jacqueline Ng.

“Attending the Book Sale physically has been a ritual for many, and our fans have been asking us ‘When will the Book Sale return again?’, ‘How will the Book Sale return again in the midst of pandemic?'”, said Yap during the Zoom press conference yesterday.

“So because of that, we want to allow our fans to be able to continue this ritual and have access to affordable books.” 

They have joined forces with local financial organisations such as CB Bank to offer a 5% cashback of up to Ks10,000 to buyers for using CB Bank cards at the sale. A wide variety of contactless payment options are also available via mobile banking or other services, including 123 (KBZ, CB, AYA, UAB, MAB m/banking), mobile wallets (KBZ Pay, MPT Money, Mytel Pay, OK$, M-Pitesan, MSP, CBPay, Sai Sai Pay).

The sale comes with a range of benefits such as automatic free shipping for a minimum purchase of Ks60,000, buy-1-get-1-free on White Star Classic Fairy Tales, buy-2-get-1-free on Scholastic Interesting Facts, and a buy-2-get-1-free “Magical Deal”. 

Big Bad Wolf goes online
U Myo Aung, Director of Ready 2 Read (Myanmar) and organiser of the Big Bad Wolf Book Sale in Myanmar.

The local organiser U Myo Aung described the sale as “a way to promote e-commerce in Myanmar”.

For the convenience of our readers, we have created a user-friendly platform that can offer a similar experience to the physical Big Bad Wolf Book Sale. Our support team ([email protected]) is also ready to make everyone’s shopping journey easier, and they are just one click way to assist you if you encounter any problems while exploring the website.” 

You can register on the website which is currently under construction and follow their Facebook for updates.

The online sale in Myanmar follows similar sales that happened in Thailand, Singapore, Malaysia, and Sri Lanka, and will be followed by expansions to Taiwan and Indonesia. Jaqueline shared that Big Bad Wolf Book Sale plans to resume physical book sales as soon as possible, but for now they are taking every security measure, and offering contactless delivery and payments.

Established in Petaling Jaya, Malaysia, in 2009, the Big Bad Wolf Book Sale spans 34 cities in 12 countries, including Myanmar, Thailand, Indonesia, Sri Lanka, The Philippines, Cambodia, South Korea, the United Arab Emirates, Pakistan, Taiwan, and Singapore.

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