Myanmar Brewery Ltd. has launched a new campaign ‘Your pride is within Myanmar’ to introduce its new flagship Myanmar Lager Beer at Sule Square Mall on November 19th, 2018. Created to strengthen its connection with consumers all over the nation through pride and local values, the brand logo remains familiar, but more prominence is given to the Karaweik bird, as a symbol of national pride.
“The most exciting part of this new Myanmar Lager Beer chapter is that it’s deeply rooted in the brand’s history. Customers and employees have always ignited moments of connection and pride, especially representing Myanmar at international stage with our renowned and quality, starting from our finest raw materials and ingredients to our high-tech and advanced processes to achieve Myanmar’s favorite beer,” says Daw Mya Seine Yee, Marketing Director at Myanmar Brewery Ltd.
The new brand identity was introduced to the market on 19th November 2018 in Myanmar Lager Beer packaging and labeling of its 330ml cans, its 500 ml and 640ml bottles.