By Sondang Grace Sirait
This Wednesday, Yangon will play host to its first ever world-class electronic dance music festival, which will take place at The ONE Entertainment Park.
The event, entitled “We Are Connected”, is produced by ALDA Events, locally promoted by Zeekwat Collective and brought to Myanmar by Heineken®.
At the center of the eight-hour-long concert is a performance by Grammy-nominated DJ Armin van Buuren. Although educated as a lawyer, Armin Van Buuren has enjoyed a highly successful career as a DJ. For five times, the Dutch-born van Buuren has been voted as the best DJ in the world according to the critically acclaimed DJ Mag Top 100 DJs Poll. He currently hosts a weekly radio show called “A State of Trance” and travels the world for live shows. This month, he’s touring Shanghai, Yangon and Taipei.
One day prior to the concert, van Buuren hosted a special electronic music workshop with three lucky Myanmar DJs Pyae Sone, Aung Kyaw and Bebe Thinzar, where he worked with them on mixing techniques. The workshop was organized by Heineken® and the Embassy of the Netherlands to Myanmar.
“I am excited that Armin is coming to Myanmar. He is a fantastic example of what the Netherlands stands for: innovation, hip and happening, setting the trends and most of all, having a good time together! With his music, Armin is a great ambassador for the Netherlands so let’s get connected!” said Wouter Jurgens.
Commenting on his Amsterdam-based company’s choice of Myanmar for the event, ALDA Asia CEO Dennis de Bruin said, “At ALDA we think it’s perfect to start the first edition in Myanmar. Myanmar is a country that’s getting more interested in Electronic Music and its people getting more and more digital.”
Meanwhile, as Presenting Partner of the “We Are Connected” concert, premium beer developer and marketer Heineken® vows to surprise its Myanmar consumers with world-class experiences. “We are bringing international standards to music events in Myanmar, where we hope to persuade our consumers not only to attend, but really experience, what Armin van Buuren and Heineken® have to offer. We will also use this opportunity to promote responsible consumption, which is one of our top priorities,” said Leen De Schutter, Marketing Director of Heineken®.
The concert is slated to begin Wednesday at 4 pm and will also display a long list of international acts, such as DJ MarRLo, Firebeatz, Bassjackers and Husman.
The Eevent will be held at The ONE Entertainment Park