Yangon, 3 March 2016 – Presented by Heineken®, the UEFA Champions League Trophy Tour, the world’s first fan-powered Trophy tour, is coming to Myanmar and exciting events await fans in Yangon.

To make the event truly special, Heineken® has created a fan-powered tour where fans are the ones deciding what to do with the Trophy through engaging online competitions, and they are also the ones handing over the Trophy in various events.

In Myanmar, the fan-powered aspect will have two key parts. First, fans can go on Facebook and contribute ideas on how they would celebrate with the Trophy when it reaches Yangon. These ideas will be judged based on how creative they are. One lucky winner will see his dream come true. Runners up will have multiple opportunities to be up close and personal with the Trophy. From now until 10 March, football fans aged 18 and above can join the contest by liking and commenting on the Heineken® Facebook page (http://www.facebook.com/heineken).

The second opportunity for fans to participate is a bar competition in Yangon. More than 20 of the best bars in the city are competing to host the Trophy in their premises. In order to win, the bars have to get their Facebook fans to contribute creative ideas on how to celebrate with the Trophy inside the bar. From now until 10 March, football fans aged 18 and above can join the contest by checking their favorite bars’ Facebook pages and commenting.

“We aim to create a truly fan-powered, social experience so we are combining two of Myanmar’s favorites: Facebook and football. We are calling on all super football fans to fully express their passion and excitement for this once-in-a-lifetime experience,” says Heineken spokesperson.

Stay tuned for more information about the UEFA Champions League Trophy Tour events!

Note to editors:
List of Bar Competition participants in no particular order:
Piano Bar Yangon
The Bar BurDubai
The 1st Container Bar & Grill
Roof Alchemy
Cocoon Café & Bar
7th Joint Bar & Grill
50th Street Bar
Yangon Yangon
Escape Gastro Bar
Union Bar & Grill
Vista Bar
Port Autonomy
Bar One 4 Gastro Pub
Fatman Bar & Grill
LV Pub
Bar Boon
Thai 47 (Kyauk Kone)
Royal Thai
Sport Bar 1


HEINEKEN is the world’s most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a powerful portfolio of more than 250 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ approximately 81,000 people and operate more than 160 breweries in 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programs: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN’s website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp.

About APB Alliance Brewery Company Ltd

APB Alliance Brewery Company Ltd (APB ABC) is a privately-owned company in Myanmar, owned by Heineken® (57%) and Alliance Brewery Company (43%), and was announced in 2013. It operates a 60 Million USD Greenfield Brewery in Hmawbi, with a capacity of 245.000 hectoliter. Besides its flagship Heineken® brand APB Alliance Brewery Company also produces Tiger, ABC Extra Stout and Regal Seven. Its mission is to brew a better future, which it aims to achieve through a wide arrange of CSR projects aimed at job creation. The company currently employs more than 240 people.



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