Natty Tangmeesang sits down with Htut Thant Syn, co-founder of Dailymart.com.mm – a website that makes your grocery shopping easier, faster, and more convenient.
Tell us about dailymart.com.mm
Dailymart,com.mm is a daily online grocery store. Our main intention is to help people save the time – not being stuck in traffic or having to carry shopping bags home. If you buy grocery online, you can at least save one or two hours for yourself, your friends, and family.
How did you come up with this idea of online grocery store?
The idea originally came from the brainstorming session with my co-founders. We wanted to do something different. We wanted to be the pioneer as it is a new concept in the market. We see the market potential because it is popular in other countries such as India, UK, and Singapore. So, I think it will get popular in Myanmar.
How many products available in your online store now?
Currently, we over have 1,400 products, ranging in 5 main categories; food, beverages, health& beauty, household and baby. The same products on our shop are those available in supermarkets. We are planning to keep adding more items soon.
Is your service available everyday?
For business hours, we operate everyday and deliver 3 times/day—9am-1pm, 1pm-5pm, and 7-10 pm. You can also schedule your order up to one month. You can pay by cash upon delivery. We deliver to 24 out of 33 townships in Yangon. Free delivery fee for order over 10,000 kyats till March, after that the fee will be based on location. It will be around 1,500-2,500 ks.
Beside the convenience of online shopping, how else do you think it will benefit your customers?
Customers will save time. You don’t have to waste one or two hours driving to the supermarket, trying to find parking, queuing up when you make payment, and carrying your shopping bags home. You can save time, money, and energy.
How has the feedback been after launching?
We have got great feedback. Customers are both local and foreigners. Our targeted customers are expats, mothers and working professionals who are busy or even elders. The website is available in both Burmese and English.
What are the challenges that you face in running this online grocery store business?
First would be finding the suppliers. We don’t know how to look for them. Another one is the concept itself. You can say that the Internet is getting popular in Myanmar, but not a lot of people are familiar with buying online. They are used to buying on Facebook but not from the website. We are trying to educate the people more on how to buy on our website by holding events. We hand out our guide and demonstrate how to register and buy online. Other challenges are the system and human resources.
Who are your competitors?
I have seen two so far for online stores, but the concept is different. Our customers can choose the time slot and date so they know when they will receive their orders. They don’t have to wait the whole day without knowing when the delivery will be made. Other websites do not have the function to choose the delivery time and date. This function makes it more convenient for our customers.
What would be the next step for dailymart.com.mm?
Next step would be to get more items and varieties, in a few years time, more categories. We are planning to get mobile application soon.
Delivery hours: 9am – 1pm / 1pm – 5pm / 7pm – 10pm
Free delivery for orders above 10,000Ks until 31 March.
Delivery charge based on location to 24 townships.